Apple smartphone trade-in trends
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Strategic Liquidation: Why Americans are Racing to Resell the iPhone 17 Pro Max

Strategic Liquidation: Why Americans are Racing to Resell the iPhone 17 Pro Max Apple’s iPhone 17 Pro Max is seeing an unprecedented surge in early trade-ins, accounting for 11.5% of the U.S. resale market just months after its release. New data from SellCell reveals that owners are leveraging the device’s superior value retention—losing only 25.4% of its MSRP compared to previous models—as a tactical financial move amidst a shifting American economic landscape.
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